Affiliate Marketing Programs: How They Work
An affiliate program defines which referrals qualify and how publishers are paid.
Core terms
Commission, qualifying action, attribution and payout rules.
Direct vs network
Programs can be merchant-run or network-mediated.
Read the agreement
Brand bidding, email and coupon rules can matter.
Keep records
Save important program terms and updates.
Practical rule: Build one clear audience → offer → traffic → conversion path before adding complexity. For a commercial example, see our Jonathan Montoya review.