How an Affiliate Marketing Funnel Works
A funnel is a sequence, not magic software.
Direct path
Traffic → useful commercial page → merchant.
Lead-capture path
Traffic → resource → opt-in → follow-up → merchant.
Every step needs a job
Do not add automation for its own sake.
Measure transitions
Find whether acquisition, click-through or merchant conversion is limiting.
Practical rule: Build one clear audience → offer → traffic → conversion path before adding complexity. For a commercial example, see our Jonathan Montoya review.